Southern Luv Clothing Co. | Southern Luv BBQ

Southern Luv
Clothing Co.

Southern Luv BBQ

Southern by nature. Loved for life.

Shop the Collection Our Story

Man in a Southern Luv tee leaning on a farmhouse porch post at sunrise

Our Story

More than clothing.

Southern Luv is inspired by the places we call home, the people we call family, and the traditions that never go out of style.

We create timeless pieces for everyday life in the South — made to work hard, live easy, and represent where you're from or what you love.

It's a way of life.

Our Values

What we stand for.

Rooted in Tradition

We honor where we come from and the values that built us.
Live Authentic

We keep it real, stay humble, and live life our way.
Built for Good Times

From early mornings to late nights, we're here for it all.
Southern Pride

We rep the South with pride in everything we do.

The Lifestyle

Long days. Front porch nights.

Back road drives and open skies. Southern Luv is for those who love the simple things and live with purpose.

Friends laughing on a farmhouse porch at golden hour in Southern Luv tees — Front porch nights

Folded Southern Luv tee and moss green cap on a pickup truck bed — Made to work hard

Couple walking a dirt road under a live oak at sunset — Back road drives

Friends on a pickup tailgate playing guitar at sunset — Built for good times

Couple and a black lab on a lake dock at sunset — Lake days

Friends around a backyard campfire under string lights — Firelight & friends

The Collection

Timeless tees for everyday life in the South.

Soft white cotton, $35 each, tax included. Order online — we ship anywhere in Florida in 5–7 business days.

See all 23 tees

Find us

Or grab one at the pit.

Every tee is also $35 in person at Southern Luv BBQ — 8019 Citrus Park Drive, Tampa, FL. Call ahead to check sizes.

Call (813) 945-2443 Get Directions